Privacy Policy

Last updated: May 28, 2026

1. Introduction

Homelynk ("we," "us," or "our") operates homelynk.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site or submit a request for home improvement quotes. It also describes the rights available to you under applicable federal and state privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and the privacy laws of Virginia, Colorado, Connecticut, Texas, Oregon, Montana, New Hampshire, Iowa, Indiana, Tennessee, Florida, and other states with comprehensive data privacy legislation.

Please read this policy carefully. If you disagree with its terms, please discontinue use of the Site.

2. Information We Collect

We collect the following categories of personal information:

  • Identifiers: First name, last name, email address, phone number, and IP address.
  • Location Information: ZIP code and general geographic area derived from your ZIP code.
  • Project Information: The type of home improvement project you are interested in and any details you provide about your project.
  • Internet or Network Activity: Browser type, operating system, referring URLs, pages visited on our Site, and device identifiers.
  • Consent Certification: We use TrustedForm to record and certify your express written consent at the time of form submission. This generates a certificate URL that is stored with your lead record as documentation of your consent.
  • Inferences: We may draw inferences from the above information to create a profile about your preferences and interests related to home improvement services.

We collect this information directly from you when you submit a quote request, automatically through cookies and tracking technologies as you navigate our Site, and from third-party partners who help us operate our business.

3. How We Use Your Information

We use the information we collect to:

  • Connect you with licensed, insured home improvement contractors and service providers in your area.
  • Respond to your inquiries and fulfill your requests for quotes.
  • Contact you by phone, email, or text message regarding services you have requested.
  • Share your information with our marketing partners and their agents for home improvement-related promotional purposes, as described in Section 4.
  • Analyze and improve our Site, services, and user experience.
  • Detect, prevent, and address fraud, security incidents, and other harmful activity.
  • Comply with applicable laws, regulations, and legal obligations.

4. Sharing and Selling Your Information

When you submit a quote request, we share your personal information with home improvement contractors, service providers, and marketing partners listed on our Partner List for the purpose of fulfilling your request and for related promotional and marketing purposes. These partners may contact you by phone, email, or text message regarding home improvement services.

Sale and Sharing of Personal Information: Under the CCPA and similar state laws, sharing personal information with third parties for cross-context behavioral advertising or in exchange for valuable consideration may constitute a "sale" or "sharing" of personal information. We may share your information with our marketing partners in ways that qualify as a sale or sharing under applicable law. California residents and residents of other states with opt-out rights may opt out of this activity as described in Section 7.

We may also share information with service providers who assist us in operating our Site and conducting our business, provided those parties are contractually obligated to use the information only for the purposes we specify and to maintain appropriate security measures.

We do not knowingly sell or share the personal information of individuals under the age of 16.

5. TCPA Consent

By submitting a quote request on our Site, you expressly consent to receive calls, emails, and text messages — including those made using an automatic telephone dialing system, artificial or prerecorded voice messages, or AI-generated voice messages — from Homelynk and its partners, their agents, or parties acting on their behalf, at the phone number and email address you provide, even if your number is on a do-not-call registry. You understand that consent is not a condition of purchase. You may opt out at any time by replying STOP to any text message or by contacting us at the address below.

6. Cookies and Tracking Technologies

We use cookies, web beacons, pixel tags, and similar tracking technologies to collect information about your activity on our Site, remember your preferences, and deliver targeted advertising. You can control cookies through your browser settings and opt out of interest-based advertising through the Digital Advertising Alliance at optout.aboutads.info or the Network Advertising Initiative at optout.networkadvertising.org. Note that disabling cookies may affect the functionality of our Site.

7. Your Privacy Rights

Depending on your state of residence, you may have the following rights regarding your personal information. We will respond to verified requests within the timeframes required by applicable law (generally 45 days, with an extension of up to 45 additional days when reasonably necessary).

7a. California Residents (CCPA / CPRA)

California residents have the following rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act:

  • Right to Know: You may request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which it was collected, the business or commercial purpose for collecting or selling it, and the categories of third parties with whom we share it.
  • Right to Delete: You may request that we delete personal information we have collected from you, subject to certain exceptions.
  • Right to Correct: You may request that we correct inaccurate personal information we maintain about you.
  • Right to Opt Out of Sale / Sharing: You may opt out of the sale or sharing of your personal information with third parties for cross-context behavioral advertising. To opt out, click the "Do Not Sell or Share My Personal Information" link at the bottom of our Site or contact us using the information in Section 11.
  • Right to Limit Use of Sensitive Personal Information: To the extent we process sensitive personal information, you may request that we limit its use to purposes permitted by the CPRA.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

To submit a CCPA request, contact us at privacy@homelynk.com or call us toll-free at the number listed in Section 11. We may need to verify your identity before processing your request.

You may also designate an authorized agent to submit requests on your behalf. We will require written authorization or a power of attorney and may verify your identity directly.

7b. Virginia Residents (VCDPA)

Virginia residents have the right to access, correct, delete, and obtain a portable copy of their personal data; to opt out of the processing of personal data for targeted advertising, the sale of personal data, or profiling; and to appeal our decisions regarding their rights requests. To exercise these rights, contact us at privacy@homelynk.com.

7c. Colorado Residents (CPA)

Colorado residents have the right to opt out of the processing of personal data for purposes of targeted advertising, the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects. Colorado residents also have rights to access, correct, delete, and obtain a portable copy of their personal data, and to appeal our decisions. Contact us at privacy@homelynk.com.

7d. Connecticut Residents (CTDPA)

Connecticut residents have the right to access, correct, delete, and obtain a portable copy of their personal data; to opt out of targeted advertising, the sale of personal data, and certain profiling activities; and to appeal our decisions. Contact us at privacy@homelynk.com.

7e. Texas Residents (TDPSA)

Texas residents have the right to access, correct, delete, and obtain a portable copy of their personal data; to opt out of the processing of personal data for targeted advertising, the sale of personal data, or profiling; and to appeal our decisions. Contact us at privacy@homelynk.com.

7f. Oregon Residents (OCPA)

Oregon residents have the right to access, correct, delete, and obtain a portable copy of their personal data; to opt out of the processing of personal data for targeted advertising, the sale of personal data, or profiling; and to appeal our decisions. Contact us at privacy@homelynk.com.

7g. Montana Residents (MCDPA)

Montana residents have the right to access, correct, delete, and obtain a portable copy of their personal data; to opt out of targeted advertising, the sale of personal data, and certain profiling; and to appeal our decisions. Contact us at privacy@homelynk.com.

7h. New Hampshire, Iowa, Indiana, Tennessee, and Florida Residents

Residents of New Hampshire, Iowa, Indiana, Tennessee, and Florida have rights under their respective state privacy laws that are substantially similar to those described above, including rights to access, correct, delete, and obtain a portable copy of personal data, and to opt out of certain processing activities. To exercise your rights, contact us at privacy@homelynk.com.

7i. How to Submit a Privacy Rights Request

To exercise any of the rights described above, you may:

  • Email us at privacy@homelynk.com with the subject line "Privacy Rights Request"
  • Write to us at: Homelynk, Privacy Requests, [Address], United States

Please include your full name, state of residence, and a description of the right you wish to exercise. We will verify your identity before processing your request and will respond within the timeframe required by your state's law. If we deny your request, you have the right to appeal our decision by contacting us at the same address with the subject line "Privacy Rights Appeal."

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, to comply with our legal obligations, resolve disputes, and enforce our agreements. Lead records, including TrustedForm consent certificates, are retained for a minimum of five years to document TCPA compliance.

9. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security. In the event of a data breach that affects your rights or freedoms, we will notify you as required by applicable law.

10. Children's Privacy

Our Site is not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you become aware that a child has provided us with personal information, please contact us immediately at privacy@homelynk.com and we will take steps to delete such information.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the updated policy on this page with a revised effective date. Your continued use of the Site after any changes constitutes your acceptance of the updated Privacy Policy. We encourage you to review this page periodically.

12. Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have a complaint about our data practices, please contact us: